Friday, May 7, 2010

WSBA is expanding to help and stimulate small and start up businesses.

The goal of the WSBA is to foster women's economic independence by helping them develop skills needed for entrepreneurial success through networking and education.

WSBA Board Members and leaders often talk about the issues that a majority of the members are challenged with. We are approached on a daily basis and and asked -

Who am I ? What is my Brand ? What is the best way to market ?

The next series of blogs will explore just that providing case studies to help you decide what is right for you.

One of our Board Members recently said, "that company doesn't have a marketing plan at all and they are just throwing up marketing to see what will stick"

Not a cost effective way to do business. Here is a resource that we find very useful from Entrepreneur Magazine.

How Much Is Email Marketing Bringing In?

Use this calculator to determine the ROI (return on investment) for your email campaigns. Based on your cost-per-contact, number of respondents and buyers, revenue and profit, your ROI will automatically be calculated. Use this tool to test different scenarios to see what works for you.


http://www.entrepreneur.com/calculators/emailroi.html


What a great tool.

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