As the owner of a Virtual Assistant agency, Virtual Assist USA, I help clients accelerate their businesses. One of the first things I tell them to do is to blog, blog, blog. Their immediate reaction is often that they don’t want to do it – for a number of reasons. They don’t think they are a good enough writer, they don’t think they have the technical ability to do it – and the biggest question – does anyone care what they have to say?
Read on for my answers:
It Will Come to You When You Least Expect It To: I get that clients think that they don’t have anything to write about, or that their writing skills aren’t up to par. To the second one: it doesn’t matter! Your blog posts are not graded, but they will help you gain more exposure and search engine ranking. As far as thinking of something to write about: your business stands out, right? There is something about your business that is unique and that adds value to someone’s experience. To be in business for yourself, you have knowledge that other people don’t. Share! Another tip: People love lists. If you are a health professional, think: 5 Foods to Avoid. If you are a business coach, think: 10 Tips to Accelerate Your Business, and so on.
Keep Writing: Search engines will pick up your blog, as long as you write keyword-dense content and update it frequently. This is great for your search engine optimization! Considering that 80% of consumers and business owners search online before purchasing a product, search engine optimization (SEO) is integral to your success!
Learn About Your Target Market: Encourage your readers to write comments and they will. The reason for this is that those readers will share valuable information there – what they like, and don’t like, and what they are looking for. This is the perfect opportunity to reach a target market that you may not ever have the opportunity to communicate so directly with. Also, your blog serves as a sales tool for you – so tout your company’s success and what makes you stand out!
It’s Okay to Give It Away: I’ve heard some say that they don’t blog because they don’t want to give too much information away up front – or who would pay to work with them? I have found that not to be true at all. Make your information a “teaser” for someone to work with you. Show them how fantastic you are – at the end, you can even do a little shameless self-promoting and list 3 great reasons to work with you!
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Virtual Assist USA is a Virtual Assistant firm that assists busy business owners build their business, grow their income and have more free time. We handle your marketing, social media management, public relations, e-commerce/shopping carts, blogging, bookkeeping, sales, customer service, web design and general administration.
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