Tuesday, May 18, 2010

The Changing Face of Facebook

As business owners, Facebook is something we all need to keep our eye on. The scope of Facebook, and social media in general, will change our lives dramatically. We need to be prepared to take advantage of the next opportunity. Here are some stats that will knock your socks off.

1. Facebook is the #2 most visited website – second only to google.
2. 400 Million Users -- ½ of which log-in every day
3. Average time users spend on Facebook – 30min/ day

At last month’s F8 conference in San Fransisco, there were some major announcements from Facebook. Here is a rundown of some of the changes and additions
  • Inside of Facebook the “Like” button has replaced the option to “become a fan”
  • The “Like” Button will now be available across the world-wide-web. You can now “like” any website site that has a Facebook Like button on it.
  • Facebook also announced the new Community pages. On each Community Page, you'll be able to learn more about a topic or an experience—whether it's cooking or learning a new language—and see what your friends and others in the Facebook community are saying about this topic. Facebook’s long term goal for these is to make them the best collection of shared knowledge on a topic. Interests and activities listed in a users profile will allow Facebook to recommend community pages to the user.
  • Of all the announcements facebook made , Open graph is the most far reaching. Open graph will affect both Facebook, and ultimately the world wide web. Any website that integrates with open graph can now tap into Facebook’s vast array of user data and preferences to create a more targeted, personalized experience for the consumer. A great example of this is the Levi’s website – “where friends find, like, and shop for Levi’s”


What is your business strategy for this changing media?


Amanda Wodzenski is a regular blogger for the WSBA, and the owner of CRMastermind, a consulting company that specializes in CRM and e-mail marketing for Small Business. Visit her blog Your SmallBiz Technocoach

1 comment:

  1. Great information Amanda. Facebook is forever making changes to upgrade and streamline so I completely agree that keeping on top of the changes will keep you at the top of your game.

    Knowing all the enhancement in any social media will allow you to keep your account productive and current.

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