Tuesday, June 15, 2010

Guest Blogging.......Part 2

Congratulations! You used the suggestions from last week to land your first guest blogging gig. Now What?

  • Take time to review the blog and get a feel for the posts and the followers.
  • Use your expertise to develop killer content that will be relevant to the followers. This is the time to showcase your best talents, passions, and knowledge, rather than explore new subject areas.
  • Use graphics and visuals where appropriate.
  • Include Links to your blog and your website. Beforehand, you will want to ensure that your website and blog are updated and ready for the onslaught of visitors.
  • Promote the post ..... as you would your own blog.
  • Be sure to comment on other's comments to keep the conversation going.
Some ideas for promoting your guest posts.....

  • Facebook and Twitter are two of the best places to announce guest blog posts.
  • Include in your e-newsletter with a link.
  • For a different twist - create a short video announcing your guest post - post it on your website, social media, and e-newsletters.
  • Let your own blog followers know about your guest post.
Amanda Wodzenski is a regular blogger for the WSBA, and the owner of CRMastermind, a consulting company that specializes in CRM and e-mail marketing for Small Business. Visit her blog Your Small Biz Technocoach. The WSBA welcomes guest bloggers ; Contact Linda Handley, Executive Director WSBA for more info.

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