Tuesday, June 8, 2010

Guest Blogging... Part 1

Guest Blogging is a Powerful Way to Gain Exposure for you, your business, your website, your blog and more...

The most obvious benefit of guest blogging is increased traffic to your site. Guest Blogging is when you post on a blog as a guest author. You do not need to have your own blog to be a guest blogger. Guest Blogging is a tried and tested way to generate inbound links and traffic. Let's take a minute to explore some of the benefits and then get you started on securing guest blogging opportunities.

Guest Blogging is Free. This may seem obvious, but guest blogging is one of the most effective free ways to promote your website.

SEO. Whenever you guest post on another blog, you usually get the courtesy of 1 or 2 links pointed back to your website. If you make these links keyword-rich, you can really start to improve your website’s search rankings over time.

Reach New Communities and Topic Hubs. Depending on where you choose to post, you will be able to step out of your comfort community and share your story with a wider audience.

So, now that you are convinced, the question becomes....How will you find a Popular Blogger who is willing to publish your post? Here are some ideas.

1. Start building your portfolio by contacting guest bloggers you already know.

2. Do google searches to find opportunities. Use key words such as
"Become a contributor” or "Submit a guest post"

3. Use one of the match sites such as Bloggerlinkup or that will match guest bloggers with opportunities.

4. Do not ignore the small blogs Small blogs have fewer bloggers pitching thier guest post ideas. This means that your pitch will stand out more, and you will have a better probability of having your post approved.


Next week --we will cover how to get the most of your posting -- once you have found a blogger willing to publish you. With that said, the WSBA and Entreprenuerial Empowerment has current opportunities available for guest bloggers. Please Contact Linda Handley, Executive Director, Womens Small Business Association with your proposals.


Amanda Wodzenski is a regular blogger for the WSBA, and the owner of CRMastermind, a consulting company that specializes in CRM and e-mail marketing for Small Business. Visit her blog Your Small Biz Technocoach.

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